USANA Management: WAKE UP YOU ARE AT WAR!

Once again I have opened the newspaper to find yet another story about a USANA executive who has 'misrepresented' credentials. This time it is Gil Fuller who I respect and have defended in earlier posts. For each of these "credential scandals" I could write several paragraphs about why the whole "scandal" is nothing more than smoke and mirrors -- Minkow's attempt to divert attention from substantative issues -- but enough already.

USANA is reportedly paying big bucks to a PR firm in New York, but they are either not listening to the firm's advice, or need to hire a new firm. You can't sit back and wait for Minkow to uncover the next smoking squirt gun. You know his tactics, you know what he is trying to do, he is so predictable, and yet USANA continues to sit in their fox hole, arms over their helmets waiting for the next M80 to explode.

GET AGGRESSIVE! It's time to invite every member of the executive team to a 'tell all' meeting. Go line by line over every resume made public and make sure there is nothing else that could be made to look dishonest. Get Fred thinking about how Minkow could be 'gaming' the statements and then develop a pro-active plan to get out in front of him.

Everyone knows Ladd has been less than effective the past x years -- so why risk having him on your Medical Advisory Board? Clean your own ship! Take this opportunity to pull into a fresh water dock and get the barnicles of the hull.

USANA is fortunate to have great field leaders, but they can only do so much. They can only defend the company from so many New York Times or Wall Street Journal stories. If there is more, let it all come out at once -- in a USANA issued press release -- and then move on.

And GET a SPOKESPERSON on the road to New York. The Wall Street Journal and the New York Times have reputable reporters who will talk to USANA Executives. Anyone who sits across the room from Minkow and Fuller will believe Fuller every time.

And finally, find out WHO IS FUNDING MINKOW? You have more money than he does. Hire your own private investigators. Find his money source and give them a chance to defend themselves in a court of law.

This is war, and it's time for USANA to show some signs that they have the ability to defend their company -- not just their own reputations.

Clear the Smear: A tribute to Fuller, Wood and Waitley

For me, the toughest part of watching the Minkow attacks on USANA have been the personal attacks aimed at Gil Fuller (see my previous mention of him in my archives), Dr. Tim Wood and Dr. Denis Waitley.

These three men have had long and successful careers and have distinguished themselves by their actions. In a world that seems to recognize and reward rhetoric rather than behavior -- these three men walk their talk. I have found each to be honorable, honest and respectful individuals.

Minkow has smeared all three of these men to the point that the uninformed would believe that they are evil and conniving men just out to make a buck. A careful examination of their personal lives and their business careers would reveal that these three individuals are good men.

I hope this campaign does not permanently scar the otherwise praise worthy careers that Gil, Tim and Denis have enjoyed.

For what its worth -- I think the greatest challenge facing USANA is the prospect that some day each of these three individuals will retire or move on to other opportunities and will leave a huge hole that will be near impossible to fill.