USANA Management: WAKE UP YOU ARE AT WAR!
Once again I have opened the newspaper to find yet another story about a USANA executive who has 'misrepresented' credentials. This time it is Gil Fuller who I respect and have defended in earlier posts. For each of these "credential scandals" I could write several paragraphs about why the whole "scandal" is nothing more than smoke and mirrors -- Minkow's attempt to divert attention from substantative issues -- but enough already.
USANA is reportedly paying big bucks to a PR firm in New York, but they are either not listening to the firm's advice, or need to hire a new firm. You can't sit back and wait for Minkow to uncover the next smoking squirt gun. You know his tactics, you know what he is trying to do, he is so predictable, and yet USANA continues to sit in their fox hole, arms over their helmets waiting for the next M80 to explode.
GET AGGRESSIVE! It's time to invite every member of the executive team to a 'tell all' meeting. Go line by line over every resume made public and make sure there is nothing else that could be made to look dishonest. Get Fred thinking about how Minkow could be 'gaming' the statements and then develop a pro-active plan to get out in front of him.
Everyone knows Ladd has been less than effective the past x years -- so why risk having him on your Medical Advisory Board? Clean your own ship! Take this opportunity to pull into a fresh water dock and get the barnicles of the hull.
USANA is fortunate to have great field leaders, but they can only do so much. They can only defend the company from so many New York Times or Wall Street Journal stories. If there is more, let it all come out at once -- in a USANA issued press release -- and then move on.
And GET a SPOKESPERSON on the road to New York. The Wall Street Journal and the New York Times have reputable reporters who will talk to USANA Executives. Anyone who sits across the room from Minkow and Fuller will believe Fuller every time.
And finally, find out WHO IS FUNDING MINKOW? You have more money than he does. Hire your own private investigators. Find his money source and give them a chance to defend themselves in a court of law.
This is war, and it's time for USANA to show some signs that they have the ability to defend their company -- not just their own reputations.
USANA is reportedly paying big bucks to a PR firm in New York, but they are either not listening to the firm's advice, or need to hire a new firm. You can't sit back and wait for Minkow to uncover the next smoking squirt gun. You know his tactics, you know what he is trying to do, he is so predictable, and yet USANA continues to sit in their fox hole, arms over their helmets waiting for the next M80 to explode.
GET AGGRESSIVE! It's time to invite every member of the executive team to a 'tell all' meeting. Go line by line over every resume made public and make sure there is nothing else that could be made to look dishonest. Get Fred thinking about how Minkow could be 'gaming' the statements and then develop a pro-active plan to get out in front of him.
Everyone knows Ladd has been less than effective the past x years -- so why risk having him on your Medical Advisory Board? Clean your own ship! Take this opportunity to pull into a fresh water dock and get the barnicles of the hull.
USANA is fortunate to have great field leaders, but they can only do so much. They can only defend the company from so many New York Times or Wall Street Journal stories. If there is more, let it all come out at once -- in a USANA issued press release -- and then move on.
And GET a SPOKESPERSON on the road to New York. The Wall Street Journal and the New York Times have reputable reporters who will talk to USANA Executives. Anyone who sits across the room from Minkow and Fuller will believe Fuller every time.
And finally, find out WHO IS FUNDING MINKOW? You have more money than he does. Hire your own private investigators. Find his money source and give them a chance to defend themselves in a court of law.
This is war, and it's time for USANA to show some signs that they have the ability to defend their company -- not just their own reputations.
Labels: Gil Fuller, Minkow, MLM, Network Marketing, New York Times, scandal, USANA, Wall Street Journal, Wentz
posted by Sydney and Emma at 9:29 AM
1 Comments:
Hi Brett, I thank you for this blog, I could not agree more, I have been defending the Company I represent with everything that I have and I am one associate, who should not have to deal with this issue soley...I wish someone would say something. The IDC or Someone from corporate. I agree with you. It is time to fight fire with fire.
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