China Issues 4 licenses to Direct Sellers
According to an article in China Business News Online, China's Ministry of Commerce issued direct sales licenses to four more nutritional product enterprises after it approved similar applications from iconic beauty product company Avon last February.
The four companies are Nu Skin, Pro-Health, and domestic companies Ant Power Group and Zhen-ao Group, both based in north east China's Liaoning Province.
..... Read more at Direct Selling News.
This is a bit of good news for direct sellers who have been lining up like airplanes at Chicago O'Hare to start doing business in China. But, the fact that China only issued four licenses and only one was a US company and has any history of success shows that the opening of China is going to be a long, politically challenging and unpredictable task for most US direct sellers.
I understand the tremendous amount of pressure Chinese distributors can put on company executives to open China. But, I'm afraid so much money and effort is being put into China that US direct selling companies might miss out on the huge opportunity in India -- a country that appears to be waiting for us with open arms, with a population that could overtake China in the next few decades and a growing middle class that is entrepreneurial, speaksEnglishh and is willing to work!
Congrats to NuSkin. I know many of the company leaders and they have been thoughtful, persistent and consistent in China. They have built excellent government relationships and have put their money where their mouth is. NuSkin deserves their license.
To those still circling China in a holding pattern -- perhaps a refueling stop in India should be considered soon.
"Fu" to you!
Brett a Blake
The four companies are Nu Skin, Pro-Health, and domestic companies Ant Power Group and Zhen-ao Group, both based in north east China's Liaoning Province.
..... Read more at Direct Selling News.
This is a bit of good news for direct sellers who have been lining up like airplanes at Chicago O'Hare to start doing business in China. But, the fact that China only issued four licenses and only one was a US company and has any history of success shows that the opening of China is going to be a long, politically challenging and unpredictable task for most US direct sellers.
I understand the tremendous amount of pressure Chinese distributors can put on company executives to open China. But, I'm afraid so much money and effort is being put into China that US direct selling companies might miss out on the huge opportunity in India -- a country that appears to be waiting for us with open arms, with a population that could overtake China in the next few decades and a growing middle class that is entrepreneurial, speaksEnglishh and is willing to work!
Congrats to NuSkin. I know many of the company leaders and they have been thoughtful, persistent and consistent in China. They have built excellent government relationships and have put their money where their mouth is. NuSkin deserves their license.
To those still circling China in a holding pattern -- perhaps a refueling stop in India should be considered soon.
"Fu" to you!
Brett a Blake
posted by Sydney and Emma at 9:08 PM
0 Comments:
Post a Comment
<< Home